CEO’s 5P – Part 3 of 5, Products


  1. Think Marketing first, then the Products will sell itself. Most products are created without proper marketing before selling.  This is wrong.  Smart CEOs create a product with every part of marketing Ps (Position, Price, Place, Packaging, Promotion, Profit, etc.) in mind.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself” Peter Drucker

  1. Cost, Time, and Quality, the 3 interlocks of Production. Reduce any one of them, the other two have to be adjusted. Lower two of them, the third one suffers. It is not a matter of good or bad choice, you have to balance all three toward your market needs.  When in doubt, pick the shorter time route (faster speed-to-market) with just right quality.  Opportunity can’t wait.

To read more, please click CEO 5P-Products